FAQs Archive - Page 2 of 4

Q: Can you work alongside our in-house team?

Absolutely. We can manage everything, or we can share responsibilities with your internal team - for example, you handle day-to-day tweaks while we focus on structure, bigger decisions and regular reviews. The important thing is that roles are clear and everyone sees the same performance picture.

Q: What kind of reporting will we get?

That’s shaped by your Reporting & Dashboards setup, but in general you’ll get regular summaries in clear language - what’s happened, what we’ve changed, and what we recommend next. We’re happy to line this up with your existing meeting rhythm (e.g. weekly check-ins, monthly reviews).

Q: How often do you make changes to campaigns?

It depends on your spend, volume and goals. High-spend or fast-moving campaigns might need daily tweaks; others work best with a lighter, weekly cadence. We agree a sensible rhythm upfront and avoid making constant changes that don’t give algorithms or users time to respond.

Q: Which platforms can GlowMetrics manage for us?

We regularly manage campaigns across Google Ads (Search, Performance Max, Shopping, YouTube), Meta (Facebook & Instagram), LinkedIn, TikTok and other key platforms. We can also work alongside your CRM and email tools to make sure campaigns and lifecycle journeys are aligned.

Q: How is Campaign Management different from Campaign Activation?

Campaign Activation is about getting things set up and live - structure, targeting, budgets, tracking and creative. Campaign Management is what happens after launch: monitoring, adjusting, refining and communicating results. Activation gets you moving; Management keeps you moving in the right direction.

Q: Why work with GlowMetrics on Campaign Management?

Because we manage campaigns with a clear link to strategy, tracking and reporting – not as an isolated task. As a Google Marketing Platform Partner and Google Ads Partner, we understand how platforms judge performance, and we use that to guide day-to-day decisions. Our focus is simple: make your budget work as hard as it realistically can.

Q: How is Campaign Activation different from Campaign Management?

Campaign Activation is about getting things set up and live in the right way - structure, targeting, budgets, tracking and creative. Campaign Management is the ongoing day-to-day work once campaigns are running: monitoring performance, making adjustments, testing variations and keeping everything on track. We can help with both, but we treat them as distinct phases so each gets the focus it deserves.

Q: What do we need in place before starting a Campaign project?

Ideally, you’ll have clear goals, access to your ad and analytics accounts, and a basic tracking setup. If your tracking needs work, we can address that via our Analytics & Measurement services first. We’ll help you prioritise what’s required for a safe, effective launch - and what can be improved over time.

Q: Can you work with our existing creative and landing pages?

Yes. We’re happy to use your existing assets and pages where they make sense, and we’ll flag any gaps or risks before launch. If needed, we can also work alongside your creative or web teams to tweak messaging, formats or landing experiences to better fit the campaign plan.

Q: Do GlowMetrics only activate campaigns in Google Ads?

No. While Google Ads is often a key part of the mix, we also activate campaigns across Meta, LinkedIn, TikTok, YouTube and other platforms. We’ll recommend the right channels based on your goals, audience and budget - and make sure they’re set up to work together.

Service Areas

Digital Strategy

Analytics & Measurement

Creative Production

Campaign Activation

Campaign Management

Reporting & Dashboards

Optimisation & Testing

Digital Training

Service Areas

Digital Strategy

Analytics & Measurement

Creative Production

Campaign Activation

Campaign Management

Reporting & Dashboards

Optimisation & Testing

Digital Training

FAQs

Can you work alongside our in-house team?

What kind of reporting will we get?

How often do you make changes to campaigns?

Which platforms can GlowMetrics manage for us?

How is Campaign Management different from Campaign Activation?

Why work with GlowMetrics on Campaign Management?

How is Campaign Activation different from Campaign Management?

What do we need in place before starting a Campaign project?

Can you work with our existing creative and landing pages?

Do GlowMetrics only activate campaigns in Google Ads?

What does a typical Campaign project look like?

Why work with GlowMetrics on Campaign Activation?

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