How To: Identify AI Traffic in GA4 – Step-by-Step Guide to Update Channel Groupings

In this video, GlowMetrics’ Managing Director, Joanne, walks you through how to update your Google Analytics default channel groupings to allow you to easily identify traffic coming to your site via AI platforms such as ChatGPT, Gemini, Claude and more.

AI Search Regex:

chatgpt|perplexity|gemini.google|claude|edgepilot|openai|nimble|bnngpt|chat-gpt|copilot.microsoft|edgeservices|writesonic|grok|copy.ai

References:

Google Analytics Default Channel Groupings: https://support.google.com/analytics/answer/9756891?hl=en