Our Analytics services fall into 5 categories:
Google Tag Manager
We use Google Tag Manager to inject richer data into your digital ecosystem – configuring your analytics tags and conversion tracking pixels from a user-friendly interface.
Google Analytics (GA4)
We help use the data collected in Google Analytics (GA4) to analyse website and marketing performance to make better data-driven business decisions.
Looker Studio
We use Looker Studio (formerly Google Data Studio) to create fully customisable, interactive, and automated dashboards, visualising your data and streamlining reporting.
Conversion Rate Optimisation
We use tools such as Optimizely & Hotjar to enhance user experience and conversion rates on your website.
Training
We provide custom built training courses crafted around the Google Marketing Platform.
Read our blog for the latest news and views on the digital industry.
Posted by
Nicola Russell
Nov 9th 2020
Digital Marketing Insights
6 min read
6 Ways to Prep Your Google Ads Campaigns for Black Friday
Black Friday is the day after Thanksgiving and this year it falls on the 27th November, followed shortly after by Cyber Monday on 30th November and the unofficial beginning of...
Posted by
Kyle Crooks
Sep 29th 2021
Digital Marketing Insights
5 min read
Google Search Match Types: How do Keyword Match Types Work?
Match types are the bread and butter of Google Search Ads, helping us define exactly which search results we would like our ads to be served in. However, the misuse...
Posted by
GlowMetrics Staff
May 12th 2016
2 min read
GlowMetrics Awarded Google Analytics Certified Partner Status
We've some great news to share with you today, we have just been awarded Google Analytics certified partner status. Being a certified partner, we will be given insights into the...
Clients that we work with
GlowMetrics Awards
From our first EirSpider win to Digital Media award nominations - we pride ourselves on creating award-worthy work!