Our Analytics services fall into 5 categories:
Google Tag Manager
We use Google Tag Manager to inject richer data into your digital ecosystem – configuring your analytics tags and conversion tracking pixels from a user-friendly interface.
Google Analytics (GA4)
We help use the data collected in Google Analytics (GA4) to analyse website and marketing performance to make better data-driven business decisions.
Looker Studio
We use Looker Studio (formerly Google Data Studio) to create fully customisable, interactive, and automated dashboards, visualising your data and streamlining reporting.
Conversion Rate Optimisation
We use tools such as Optimizely & Hotjar to enhance user experience and conversion rates on your website.
Training
We provide custom built training courses crafted around the Google Marketing Platform.
Read our blog for the latest news and views on the digital industry.
Posted by
Michael Wilson
Dec 2nd 2021
Digital Analytics Insights
2 min read
What is /trafficbot.life and why is it appearing in Google Analytics?
There was a significant surge in bot traffic in Google Analytics from 31st January to 2nd February 2021. One of the most common issues we saw came from /trafficbot.life and...
Posted by
Nicola Russell
Jan 22nd 2021
Digital Marketing Insights
6 min read
Best Practice & Reporting for Responsive Search Ads
Responsive Search Ads (or RSAs) are one of the most innovative tools to come from Google Ads in recent years and they mark a serious step forward in ad automation....
Posted by
Michael Wilson
Sep 14th 2017
3 min read
Google Analytics Certified Partner (GACP) Summit 2017 in San Francisco
The Google Analytics Certified Partner Summit 2017 took place in the Fairmont Hotel, San Francisco on the 30th and 31st August. We were there along with representatives from approximately 500 other GACP...
Clients that we work with
GlowMetrics Awards
From our first EirSpider win to Digital Media award nominations - we pride ourselves on creating award-worthy work!