Posted by
Nicola Russell
Jan 17th 2023
SEO
6 min read
2023 SEO Forecast: What to Expect & How To Prepare
As we begin the new year, it's important to stay on top of the latest SEO forecast and predictions for 2023. The world of SEO is constantly evolving, from the...
Posted by
Nicola Russell
Oct 31st 2022
Google Ads
4 min read
5 Black Friday Tips for Google Search Campaigns
With only a few weeks left until the Black Friday weekend (25th November), now is the time to review, update and prepare your Google Ads for the biggest online shopping...
Posted by
Nicola Russell
Apr 15th 2022
SEO
4 min read
The Quick & Easy Way to Create Structured Data
Google is constantly rolling out changes and updates to its algorithm, with its overall goal of becoming better at understanding the content (and the context) of your website. In truth,...
Posted by
Nicola Russell
Oct 15th 2021
Digital Marketing Insights
6 min read
Featured Snippets & How to Optimise for Them
Everyone wants to be #1 in the Google search results, but for many queries being ranked #1 isn't enough anymore. Often we're seeing featured snippets taking the top spot. But...
Posted by
Conor Ross
Nov 13th 2019
Digital Marketing Insights
4 min read
A Starter’s Guide To Negative Keywords
Want to save money on Google Ads? Improve the quality of your advertising campaigns? Boost your conversion rate from PPC? Predict the ins and outs of the next Google Algorithm...
Posted by
Joanne Kearney
Nov 8th 2017
Digital Marketing Insights
2 min read
Most Expensive Google AdWords Keywords in Ireland
Last week we came across an article on Search Engine Journal which was looking at the 25 most expensive AdWords keywords which got us thinking; what are the most expensive...
Posted by
Hannah Magorrian
Jul 23rd 2015
Google Ads
2 min read
Value Track: How To Get Better Data From Your AdWords campaigns
The era of Upgraded URLs for AdWords is finally here and by now all your campaigns should be upgraded – whether manually or automatically. In May, we spoke about Upgraded...
Posted by
Hannah Magorrian
May 22nd 2015
Digital Marketing Insights
2 min read
Google AdWords Upgraded URLs: What You Need To Know
Earlier this year Google announced that they would be retiring the “Destination URLs” feature in AdWords and would require all accounts to migrate to “Upgraded URLS” by July. These “Upgraded...