Make sense of your numbers, not just look at them.
Data is only useful if it tells you something clear.
Our Reporting & Dashboards services turn raw numbers into simple, honest stories about how your marketing is really performing.
We use tools like Looker Studio and Google Analytics 4 to build reporting that’s easy to understand, easy to share, and focused on the metrics that actually matter.
We’re a Google Marketing Platform Partner certified in Google Analytics and Google Tag Manager, so your reporting is built on a solid measurement foundation.
Why Choose GlowMetrics For Reporting Support?
We combine platform expertise with a focus on real-world performance, not vanity metrics.
Certified Analytics Experts
Don’t take our word for it, ask Google.
Clear, Human Reporting
We turn complex datasets into simple stories and next steps your team can act on.
Built Around Your Stack
We work across GA4, Looker Studio and your other data sources to create a single, consistent view of performance.
What Does Reporting & Dashboards Involve?
Reporting & Dashboards FAQs
We fit around how your team likes to work. Some clients want us to own the whole reporting process; others prefer us to design the structure and let their team handle the day-to-day updates. We keep communication clear, share simple reporting plans, and are happy to run walk-throughs or training so people feel confident using the dashboards and reports we build.
You’ll get more than just charts. As part of ongoing reporting, we provide plain-English commentary on what’s changed, why it’s changed, and what to do next. That might include channel-level optimisations, budget shifts, test ideas or content priorities – all rooted in what the data is actually showing.
Not always. Sometimes existing dashboards just need tidied up, refocused or simplified. We’ll review what you already have, keep anything that’s working, and only rebuild where it’s genuinely easier or more effective than fixing what’s there. The goal is better reporting, not “starting again” for the sake of it.
We don’t just build pretty charts – we focus on helping you understand what’s working, what isn’t, and what to do next. As a Google Marketing Platform Partner, we’re certified in Google Analytics 4 and Google Tag Manager, and we work with tools like Looker Studio every day. We’re also used to dealing with messy, real-world data, so your reporting ends up clear, honest and genuinely useful for decision-making.
Most projects follow a simple pattern: discover, plan, build, refine. We start by understanding your goals and the questions you need answered. Then we create a reporting plan, build or improve dashboards based on that plan, and test them with your team. Finally, we refine layouts, add commentary where needed and agree an ongoing reporting rhythm that works for you.
No. While GA4 and Looker Studio are often at the heart of our setups, we regularly bring in data from Google Ads, Meta, LinkedIn, TikTok, CRM tools and other platforms. The aim is to give you a joined-up view of performance across channels, not a report that only tells part of the story.
