Help your team feel confident with the tools and the numbers.
Great strategies and campaigns only go so far if your team doesn’t feel comfortable using the platforms behind them.
Our Digital Training services are designed to build confidence and capability across your team — from hands-on specialists to senior stakeholders who just want to understand what they’re looking at.
We provide bespoke corporate training, occasional public courses (announced on our socials), and one-to-one consultancy across tools like Google Tag Manager, Google Analytics 4, Google Ads, Looker Studio and SEO.
Everything is practical, friendly and rooted in real-world use, not theory.
What is Digital Training? [TL;DR]
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Teaching You Tools: Helping you understand how GA4, GTM, Google Ads, Looker Studio and SEO actually work.
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Explaining Your Data: Showing people how to read reports, spot issues and ask better questions.
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Embedding Best Practice: Sharing simple, repeatable approaches your team can use after we’ve gone.
Why Choose GlowMetrics For Digital Training?
We don’t just train on these tools – we use them every day in live client work.
Practitioners, not presenters
Everything we teach is based on real implementations, real campaigns and real reporting setups.
Tailored to your team
We design sessions around your goals, your current setup and your team’s starting point – not a generic syllabus.
Flexible formats
From half-day workshops to multi-session programmes and 1:1 consultancy, we’ll find a format that works for you.
What Does Digital training Involve?
Digital Training FAQs
We announce public training dates on our social channels and newsletter. If you’d like to be notified, you can follow @glowmetrics or subscribe to our newsletter. Otherwise, just get in touch and we’ll let you know when new dates are scheduled.
Training is focused on building skills and understanding – teaching your team how to work with the tools and data. Consultancy and ongoing support are more about us doing the work with or for you (e.g. setting up tracking, building dashboards, managing campaigns). Many clients choose a mix of both.
Both. We’re happy to run sessions on-site with your team, fully remote over video, or a blend of the two. For remote sessions, we keep things interactive with Q&A, live demos and practical exercises rather than long lectures.
Because we train on the same platforms we use every day for client work. That means you get practical, up-to-date guidance, not recycled slides. We’re also used to working with mixed groups – from people who are brand new to analytics to specialists who want to go deeper.
Yes. Wherever possible, we use your own accounts, site and data as examples, so the training feels relevant and immediately useful. We’ll discuss access and any privacy considerations ahead of time so everyone’s comfortable.
We can design sessions for complete beginners, more experienced users, or a mix (with separate tracks if needed). The important thing is that we agree the level upfront so we pitch it correctly and everybody benefits.
