First, we make sure nothing is quietly going wrong in the background.

We:

• Monitor key metrics at an appropriate frequency (daily/weekly depending on spend and volume).

• Watch for sudden changes in cost, conversion rate or volume.

• Keep an eye on spend vs. budget so there are no surprises at month-end.

• Flag any platform or tracking issues that might affect performance.

• Sense-check results against your business context (seasonality, promos, wider activity).

This gives us an early warning system, so small issues don’t become big ones.

Your budget should work hard, not just disappear.

We:

• Allocate and re-allocate spend between campaigns and channels based on performance.

• Adjust bids or bidding strategies in line with your goals and available data.

• Manage pacing across the month or quarter so you don’t blow through budget too early or underspend.

• Keep an eye on cost per lead, cost per sale or other key unit costs.

You get campaigns that are financially sensible, not just “on”.

Good targeting is rarely perfect out of the box.

We:

• Refine audiences over time based on what’s working and what isn’t.

• Add or exclude search terms, placements or audience segments where needed.

• Use first-party audiences (where available) to improve efficiency and relevance.

• Reduce wasted spend on low-quality traffic or segments that rarely convert.

The aim is to steadily move more of your budget towards the people most likely to take action.

Even strong creative can fatigue if it never changes.

We:

• Rotate ads to avoid over-relying on a single message or format.

• Pause underperforming variants once they’ve had a fair chance.

• Feed learnings back into Creative and Optimisation & Testing.

• Align new creative and offers with what we’re seeing in the data.

So your campaigns stay fresh and relevant without constant reinvention.

If the journey after the click is broken, management can only do so much.

We:

• Keep an eye on landing page performance (bounce, time on page, conversion rate).

• Flag issues like broken forms, slow pages or confusing layouts.

• Suggest simple improvements where needed, in collaboration with your web team.

• Make sure traffic is being sent to the most appropriate page for each campaign.

The goal is to protect your media spend by making sure the on-site experience isn’t letting you down.

Campaign Management isn’t just about pushing buttons – it’s about making decisions.

We:

• Provide regular, plain-English updates on performance and key changes.

• Highlight what’s working well and where we’re concerned.

• Suggest next steps, from small tweaks to bigger test ideas.

• Feed into your Reporting & Dashboards, so your wider team sees the same picture.

You’re never left guessing what’s going on in your accounts.