Turn your strategy into live campaigns ready to perform.
Once you’re clear on your goals and tracking is in place, the next step is getting campaigns live in the right channels.
Our Campaign Activation services take your strategy, creative and data foundations and turn them into well-structured campaigns across search, social, video and CRM.
We make sure everything is set up correctly from day one – targeting, budgets, tracking, audiences and messaging – so you’re not paying to “learn the basics” later.
We’re a Google Marketing Platform Partner and Google Ads Partner, but we also activate across Meta, LinkedIn, TikTok and other platforms. We’ll use the right mix for your goals, not just the default option.
What is Campaign Activation? [TL;DR]
• What Goes Live: Search, social, video and CRM activity built around your goals.
• How It’s Structured: Campaigns, ad groups, audiences and budgets set up in a sensible way.
• How It Connects: Everything linked to your tracking, reporting and optimisation plans.
Why Choose GlowMetrics For Campaign Activation?
We join the dots between strategy, tracking, creative and day-to-day management – so your campaigns start on the right foot.
Data-Led Setup
We build campaigns around real tracking, clear conversion goals and agreed KPIs, not guesswork.
Multi-Channel Expertise
From Google Ads to paid social and CRM journeys, we’re used to making channels work together, not in silos.
Built For What Comes Next
We structure campaigns so they’re easy to manage, report on and optimise over time – not a tangle of one-off experiments.
What Does Campaign Activation Involve?
Campaign Activation FAQs
Campaign Activation is about getting things set up and live in the right way – structure, targeting, budgets, tracking and creative. Campaign Management is the ongoing day-to-day work once campaigns are running: monitoring performance, making adjustments, testing variations and keeping everything on track. We can help with both, but we treat them as distinct phases so each gets the focus it deserves.
Ideally, you’ll have clear goals, access to your ad and analytics accounts, and a basic tracking setup. If your tracking needs work, we can address that via our Analytics & Measurement services first. We’ll help you prioritise what’s required for a safe, effective launch – and what can be improved over time.
Yes. We’re happy to use your existing assets and pages where they make sense, and we’ll flag any gaps or risks before launch. If needed, we can also work alongside your creative or web teams to tweak messaging, formats or landing experiences to better fit the campaign plan.
Because we don’t treat activation as a stand-alone task. We connect it to your strategy, your tracking and your reporting, so campaigns are set up with clear goals and clean data from day one. As a Google Marketing Platform Partner and Google Ads Partner, we know how platforms evaluate performance – and we use that knowledge to give your campaigns the best possible start.
Most projects follow a simple flow: discover, plan, build, launch. We start by understanding your goals, audiences and existing setup. Then we design a campaign structure, build out activity across the agreed platforms, and run through pre-launch checks. Once campaigns go live, they move naturally into Campaign Management and Optimisation.
No. While Google Ads is often a key part of the mix, we also activate campaigns across Meta, LinkedIn, TikTok, YouTube and other platforms. We’ll recommend the right channels based on your goals, audience and budget – and make sure they’re set up to work together.
