Capability Building: Google Analytics 4 / Google Tag Manager / Google Ads / Looker Studio / SEO Help your team feel confident with the tools and the numbers. Great strategies and campaigns only go so far if your team doesn’t feel comfortable using the [...]

Campaign Setup: Google Ads / Paid Social / First Party Data Turn your strategy into live campaigns ready to perform. Once you’re clear on your goals and tracking is in place, the next step is getting campaigns live in the right channels. Our Campaign [...]

Performance Insight: Data Studio / Google Analytics 4 / Data Visualisation Make sense of your numbers, not just look at them. Data is only useful if it tells you something clear. Our Reporting & Dashboards services turn raw numbers into simple, honest stories about [...]

Technical Implementation: Google Tag Manager / Google Analytics 4 / Conversion Tracking Set up your tracking so the numbers actually mean something. Before you can do clever things with data, you need to collect it properly. Our Analytics & Measurement services make sure every important [...]

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Project Details Your Content Goes Here GA4 Events Configured via GTM Booking Funnel Visualisations via GA4 Client Testimonial Your Content Goes Here

Project Details Your Content Goes Here Countries -> One Global Framework Events Transitioned from UA -> GA4 Client Testimonial Your Content Goes Here

In this video, GlowMetrics' Managing Director, Joanne, walks you through how to update your Google Analytics default channel groupings to allow you to easily identify traffic coming to your site via AI platforms such as ChatGPT, Gemini, Claude and more. https://www.youtube.com/watch?v=lfgCaVUEqsQ&feature=youtu.be AI Search Regex: chatgpt|perplexity|gemini.google|claude|edgepilot|openai|nimble|bnngpt|chat-gpt|copilot.microsoft|edgeservices|writesonic|grok|copy.ai References: Google Analytics Default Channel [...]